More Than Ambition Percolator
A 12-week mentorship program to help you professionalize your business
So you can embrace your role as a leader, bless your family, and embody the kind of impact you feel called to create without sacrificing your mental health on the altar of “success” to get there.
Yeah, the money sounds nice (and honestly, it’s needed) but your main goal is to serve your clients and bless your family in a way that’s aligned with your unique skills, interests, and expertise.
You want to enjoy your work without sacrificing your mental health at the altar of “success”.
But instead, you’re stuck in the thick mud of imposter syndrome, self-doubt, and overwhelm.
And honestly? I’ve been there too.
It’s exhausting, discouraging, and (if you’re anything like me) it’s making you wonder why you are even trying this whole online business thing in the first place.
Plus, maybe you’re wondering how you could ever be successful at growing a business when your current season of life already feels so scattered and chaotic and unpredictable.
In Short: You’re tired and Need a PLAN.
And you needed it Like YESTERDAY
Can I let you in on a little secret that most online business educators don’t want you to know (or maybe they don’t know this themselves?)
There is NO one-size-fits-all approach. There isn’t ONE formula that’s gonna magically crack the doors wide open for you. There is no one-size-fits-all solution.
Inside the Percolator, you’ll learn how to confidently embody a business model and leadership style that is unmistakably, authentically, irreistablyYOU.
Plus, you’ll learn how to set up a solid business foundation to allow your business to grow as you do.
This isn’t like any other business courses, programs, or mentorship you’ve tried before.
Instead of a one-size-fits-all plan - I’ll provide you with flexible frameworks to help you grow your business with discernment, intentionality, and surrender.
In other words, you’ll learn how to trust yourself, evaluate your current season, and consider what’s reasonable for you to take on right now. So that you can reverse engineer your goals and embrace and ENJOY your right-now life while taking faithful steps toward your big dream goals.
Plus, you’ll learn the principles behind what makes sustainable business growth possible. So yeah, we are gonna talk about your mindset - you’ll also learn how to build consistency, how to create an excellent client journey that increases referrals, and how to craft an offer that makes your ideal client view you as the only option for them.
Meet Your Business Mentor & Consultant
Dusty Hegge
As a mom of three (8, 7, and 3), a later-in-life diagnosed ADHDer, and QUEEN of shiny object syndrome - I understand how hard it can be to focus and make any real progress toward the goals, even the ones you feel so passionately about. It’s not just a matter of “try harder” or “if you really wanted it then you’d do it” - sometimes it’s more complicated than that.
your work matters. A lot. Probably more than you realize! And it’s my great joy to come alongside you, and other kingdom-minded entrepreneurs, to help you enjoy the process of developing a business for the glory of God and the good of His people.
And we are gonna have so much fun while we do! Because fun is endlessly important.
From self-conscious to PUMPED!
“I was putting off launching for almost 6 months. What we got done during our calls took me from self-conscious to PUMPED! And the sign-ups I had from pre-sale already covered the cost of the calls! It made ‘feel good’ sense AND ‘financial sense’!”
ALEX L. | BUNGALOW BLOOMS
FROM UNSURE to ENCOURAGED
“Dusty is thoughtful, caring, gentle yet assertive, fun, enthusiastic, and a built-in cheerleader. She has such a gift for answering client questions and concerns that makes the client feel supported.
I'm honored and privileged to have been able to work with Dusty on more than one occasion.”
CAROLINE J SUMLIN | AUTHORThe Curriculum
I am capping the enrollment at 8 total students so I can give each and every one of you my fullest support, and attention, and dedicate the next 12 weeks to coming alongside you as you build a strong foundation in your business. It’s going to be so much fun!
STAGE ONE (Weeks 1-5/6)
MAKE SPACE for GROWTH
We’re gonna spend quite a bit of time in this stage - THIS is the heart and soul behind the Percolator; to help you build a strong foundation for your business and life to support your God-given goals!
(If you are already 100% confident in each of these areas THIS is the program you need instead.)
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The key to a thriving online business (that doesn’t become the death of you and your family and all things happy) is embracing healthier habits and rythms to support you AND make space for growth.
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Depending on where you are in this area of you’re business we’ll work together to refine your offering so that it’s ready to sell and absolutely irresistible!
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Far too often I see ambitious entrepreneurs build a business they end up becoming trapped in (speaking from experience!) - let’s not let that happen to you! We’ll evaluate your goals both in AND out of your business to help you find a model that’s right for you.
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We’ll spend quite a bit of time working to better understand who you are selling to and why. My guess is that you’ve done some of this work already, but I have an approach that’s different than most - it involves a whole ot less guessing and a whole lot more evaluation, research, and embodying the person who attracts their ideal clients. It’s so much more fun and a whole lot less vague - getting you MUCH better results.
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This is where strategy, empathy, and service are the name of the game! We’ll craft a client journey that’s best for your community, brings you in more referrals, and is enjoyable for you AND your client!
Some area’s well focus are on:
Email marketing
Website
CRM (Client Relationship Management Tool)
STAGE TWO (Weeks 6/7-10)
Embody the Transformation
We MUST embody the transformation we've been freely, graciously, and loving blessed with by our King Jesus AND We must embody the transformation we hope to see for our customers and clients.
Because, as Jesus shows us, the best leaders lead by EXAMPLE.
And you, my dear friend, are stepping into a leadership role as you grow your business.
And a leader LEANS IN to education, trial and error, community, and intentionality.
A leader SHOWS UP with humility and confidence; with intentionality and surrender.
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So much of marketing as an online entrepreneur is actually leadership - and all the more so as a Christian entrepreneur. We’ll focus on figuring out what your leadership style is and how you can enhance your natural skills and bravely step into new ones.
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Uncovering the transformation BEHIND the transformation is key! When you have a deeper understanding of what you are REALLY selling it becomes so much easier to communicate that to your community in a way that truly resonates with them.
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As a Kingdom-minded entrepneur “marketing” can become community building. When we learn to embrace that it becomes so much more fun! We’ll work together to figure out the best platform and content style for you to serve your community well and foster a meaningful conversation around your message.
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Sales is about helping a community member make the BEST decision for them - and it’s a skill that you’ll refine over time. Within the Percolator I’ll give you a framework you can begin to play with, test, and refine to suit your unique personality and business.
STAGE THREE (Weeks 10 - Weeks 12 + Bonus Community Group Month)
Intentional Refinement
Once you’ve built a strong foundation in business the rest is trial and error from there! This is why you’ll get access to the community group for an additional month after the Percolator ends - so you have implantation support and continued encouragement!
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You’ll have created a quarterly plan in the early weeks. But during this stage we’ll review your progress, taking stock of what worked. and what didn’t. That way you can make an informed Master Plan for the next 3-6 month.
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Throughout the entire program you’ll be implementing and taking action as you go. Biut so much of it is foundation, behind-the-scenes work. In this stage we’ll really start to share your business with the world more confidently!
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We’ll dedicate one full week to understanding the basics of a good launch - it’s not as scary as it sounds! I’ll teach you a flexible framework that you can build upon for years to come.
WHAT MY CLients are Saying
limited space available
Inside the percolator
☕️ 12 Sessions
We’ll meet each week on Tuesday, 10 am Pacific time for 60 minutes. Each session will look a bit different based on this cohort’s specific needs we’ll cover a short lesson, walk through practical applications, and work as a group to provide you with a high level of accountability.
🎙️ Private Podcast
All calls will be recorded and added to a private podcast available to you forever exclusive to THIS cohort only. That way if you miss a call you can catch up - or if you want to relisten at any point you can!
I will not share a recording without the express permission of EVERYONE in the group. This is a safe, intimate, and private space for you to dream, be vulnerable, and learn as you go.
🗒️ Workbook
A few days before our first call you’ll get a workbook to help you work through content, take notes, and house all the information you might need throughout the program.
💃🏽 Community Group
All members will get access to the Percolator community group for 4 months. (One month AFTER the Percolator ends) Use this space to ask questions, share wins, and keep yourself accountable to your goals.
Payment plans are absolutely available at no extra cost.
How to Apply
STEP ONE
Submit Your Application
STEP TWO
Complete Enrollment
After the call, if we both deem this a right fit for you, I’ll send you all the enrollment paperwork! It’s simple but necessary. A contract, invoice, and information about our first call.
STEP THREE
Start
Percolating!
Once your enrollment is complete it’s time to celebrate!!!! And ready your heart, mind, and body for what’s to come in your business and life through the percolator! I can’t wait to see what God does! We’ll schedule a bonus one-on-one call to help you begin to do the work to prepare now.
Bonus Master Plan Dashboard
You’ll get a free copy of my personal Master Plan Dashboard in notion. This is a tool that I created for myself and I’ve found it wildly helpful! It’ll help you ideate, implement, and set realistic goals so you can stack those wins like a boss!
Bonus 90-MIN
Strategy Session
You and I will schedule one strategy session before we all meet as a group. This session is my gift to you! I want to help you prepare your mind, heart, and start to take small steps forward even before we dive into he program itself!
frequently Asked Questions
Okay, but I have some questions.
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This will be announced as we get closer to the second cohort launching.
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This will be announced as we get closer to the second cohort launching.
All calls will be recorded and added to the private podcast exclusive to this cohort in case you want to listen later or if you miss a live call.
You’ll get lifetime access to this resource!
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Absolutely! You can select the option to pay in full or a split pay in as many as 6 monthly installments.
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It’s hard to say. My gut says that if you aren’t feeling confident about your business foundations and excited to share your work - then yes. This program is absolutely for you.
That said, everyone is different. I suggest going through the 3 minute application process and we can get on a call together and figure out if it’s the best fit for you!
My entire goal is to see you thriving in your online business as you steward your various God-given callings - and that’s not gonna happen well if you waste your time on a program that isn’t meant for you. I promise to be honest with you on our call! My goal is to figure out what is best for YOU - not manipulate you into a sale.
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Yes! Because this is a flexible framework and not an exact step-by-step plan, you’ll fit in wonderfully inside the Percolator! I have lots of experience with e-commerce and handmade products, so you’re more than welcome here.
Still not sure?
Here’s an episode about the program on my private (free) podcast called Voice Memos from Dusty. This is a great place to learn more, hear my candid thoughts about it, and gain more insight into the program. Plus, I think it’s super fun!
Your business won’t grow itself.
YOU DON’T NEED TO STAY STUCK, white-knuckle it, or CONTINUE TO DO THIS ALONE.